Hearing Business Alliance supports all the business aspects
of small to medium, independent audiology practices.
Our Members provide hearing care to local communities at more than 680 locations across Australia.
Save the Dates!
Our 12-14 February 2026 Seminar will be held at The Sofitel Brisbane Central, and we welcome members and their staff, and non-members to join us.
The Royal Edinburgh Military Tattoo has also scheduled performances at the Suncorp Stadium in Brisbane on the same dates. Our venue is in the Brisbane CBD, and a very high demand for hotel rooms is expected.
Sofitel also offers HBA delegates a special room rate, if you book before 12 January 2026.
Don't miss out!
Secure your accommodation now for the nights of the 12th and 13th.
"The Hearing Business Alliance is fantastic when it comes to uniting a lot of like-minded individuals who truly care about high-quality hearing care here in Australia." Dr. Cliff Olson, Audiologist
"Engaging with like-minded professionals and sharing insights elevates the entire field ... Looking forward to applying these insights and continuing to grow alongside this incredible community.” Shukri Abi, Audiologist
We are pleased to announce two new business partnerships
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Exclusive Members' rate from Hearpreneur Solutions, who tailor business coaching and support for independent audiology clinics.
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HR Focus will take care of your investment in human capital, with comprehensive HR and workplace health and safety support.
For all the details, please see our Members' page.
Our best wishes to Chris Carlile for his retirement
And our sincere appreciation for his years of dedication to public service and to the welfare of Australians with hearing loss, which touched so many lives.
Chris has long been collaborative, approachable and supportive of HBA. His breadth of knowledge and long experience with the Department helped clarify, for our Members, not only its role, but the many policy changes impacting us and in which independent HSP providers can now have a voice.
We will also miss his participation in our HBA seminars, which he attended since 2020 and listened directly to the individual concerns of many of our HBA Members.
Thank you Chris.
From Chris: "The value for Government in engaging with HBA is that we can connect directly through Jane MacDonald to (the then) 110 hearing businesses that deliver the HSP all over Australia. It is much preferable for Government to deal with one person representing so many businesses, rather than trying to talk with each, and every, business owner; we just wouldn’t be able to do it. Having said that, the Seminar and conference dinner gave myself and the HSP team a chance to mingle and listen directly to the individual concerns of many HBA members. As the Assistant Secretary in the Department of Health with responsibility for the Hearing Services Program, I appreciate the important role that Jane has played in representing the interests of HBA members to Government. Jane can contact me at any time, and I do listen to any concerns that she does raise on behalf of members, as well as seeking her counsel as a considered and reasoned voice in the hearing sector. The conference was yet again another important waypoint in the ongoing relationship between the HSP team and the Hearing Business Alliance and we look forward to further engagement.” Chris Carlile
"Recognising outstanding achievement and professional excellence".
Congratulations to our CEO, Jane MacDonald, for Audiology Australia's Outstanding Award for Community Service.
"The future of audiology lies at the intersection of ethical business management and clinical excellence."
The full article at Hearing Practitioner Australia.
Our Chair, Nicole Bowden, shared insights from her two years as guest panellist at La Trobe University's Master of Clinical Audiology, Ethical Business Practices in Audiology. “Ethical considerations in business are fundamental to the integrity and sustainability of any healthcare profession, including audiology … In Australia, where approximately one in six individuals have a degree of hearing loss, it is vital that hearing loss awareness and audiological services are accessible. Ethical practice isn’t just about compliance with industry standards - it’s about ensuring that every patient feels valued and understood, without the pressure of unnecessary up-selling or sales-driven care models.”
"Reflections on the Hearing Business Alliance Seminar in Melbourne, February/March 2025." Shukri Abi, Audiologist, HBA Director
“It was a great reminder of what best-practice audiology should be. The theme, "Innovate to Elevate," captured the essence of where our industry is headed - balancing innovation with high standards of patient care. A few key takeaways: Innovation must serve patient outcomes. Advancements in technology are exciting, but they should always be guided by best practices and ethical patient care. Sustainable business models matter. A successful practice isn’t just about financial growth - it’s about creating long-term, high-quality hearing care solutions. Collaboration strengthens the profession ... It was inspiring to connect with experts who are shaping the future of audiology while staying true to the core values that define our work.”
The Hearing Health Sector Alliance's 2025 Priorities and Action Plan
The HHSA urges all levels of government to commit to improving access to hearing health care for Australia’s most vulnerable populations through four priority actions:
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prioritise Aboriginal and Torres Strait Islander hearing health
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enhance care for aged care residents
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address regional workforce shortages, and
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support low-income and unemployed individuals.
Our focus is to support your business operations and includes the ethics, the marketplace, and the legislation.
Our mission is to inspire and encourage you to reach your full business potential.
We advocate on your behalf to consumers, industry and professional bodies, and to government.
We are an inclusive organisation whose Member companies are owned by independent audiologists, audiometrists and others providing hearing care throughout our Australian communities.
How do those in need find reliable hearing care?
Where do they find a clinic that cares?
The HBA HearingUp Network, exclusive to HBA Member businesses
We have partnered with Dr. Cliff Olson, AuD, and launched the Australian network to promote audiologists and audiometrists who adhere to a measured standard of excellent client care.
It is a one-stop site to help consumers find an independent hearing care professional whose clinic follows comprehensive best practices.
See the list of other benefits available to HBA Members.
97.3% of all businesses in Australia are small enterprises, and contributed 33% of GDP in 2020-21
61.2% self-employing
27.2% 1-4 employees
8.9% 5-19 employees
2.5% 20-199 employees
0.2% 200+ employees
Your independent business is important to your community and to our country's economy
Source: ABS Counts of Australian Business, August 2023, and ASFBEO calculations.
We acknowledge the First People and Traditional Custodians of Country,
and their continuing connection to land, water and community throughout Australia.
We pay our respects to them, their cultures and to their elders past, present and emerging.