
Hearing Business Alliance supports all the business aspects of your audiology practice.
Our Membership comprises more than half of independent audiology businesses who provide hearing care to local communities at more than 700 locations across Australia.

SAVE THE DATES!
Seminar: Friday 13 & Saturday 14 February, 2026.
Workshops: Thursday 12 & Friday 13 February, 2026.
We invite all HBA members and your staff, and non-members, to join us at The Sofitel Brisbane Central, 249 Turbot Street, Brisbane.
"The Success Continuum: Building Resilient and Profitable Businesses."
Our program features expert-led workshops, keynote sessions, partner presentations, and invaluable networking opportunities.
From ethically incorporating AI into your business to mastering branding and leadership, financial strategies and HR, our comprehensive lineup will help you thrive in the challenges of today's business landscape.
"The Hearing Business Alliance is fantastic when it comes to uniting a lot of like-minded individuals who truly care about
high-quality hearing care here in Australia." Dr. Cliff Olson, Audiologist
"Engaging with like-minded professionals and sharing insights elevates the entire field ... Looking forward to applying these insights and continuing to grow alongside this incredible community.” Shukri Abi, Audiologist
"The future of audiology lies at the intersection of ethical business management and clinical excellence."
The full article at Hearing Practitioner Australia.

Our Chair, Nicole Bowden, shared insights from her two years as guest panellist at La Trobe University's Master of Clinical Audiology, Ethical Business Practices in Audiology. “Ethical considerations in business are fundamental to the integrity and sustainability of any healthcare profession, including audiology … In Australia, where approximately one in six individuals have a degree of hearing loss, it is vital that hearing loss awareness and audiological services are accessible. Ethical practice isn’t just about compliance with industry standards - it’s about ensuring that every patient feels valued and understood, without the pressure of unnecessary up-selling or sales-driven care models.”
"Reflections on the Hearing Business Alliance Seminar in Melbourne, February/March 2025." Shukri Abi, Audiologist, HBA Director

“It was a great reminder of what best-practice audiology should be. The theme, "Innovate to Elevate," captured the essence of where our industry is headed - balancing innovation with high standards of patient care. A few key takeaways: Innovation must serve patient outcomes. Advancements in technology are exciting, but they should always be guided by best practices and ethical patient care. Sustainable business models matter. A successful practice isn’t just about financial growth - it’s about creating long-term, high-quality hearing care solutions. Collaboration strengthens the profession ... It was inspiring to connect with experts who are shaping the future of audiology while staying true to the core values that define our work.”
The Hearing Health Sector Alliance's 2025 Priorities and Action Plan
The HHSA urges all levels of government to commit to improving access to hearing health care for Australia’s most vulnerable populations through four priority actions:
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prioritise Aboriginal and Torres Strait Islander hearing health
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enhance care for aged care residents
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address regional workforce shortages, and
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support low-income and unemployed individuals.
Our focus is to support your business operations and includes the ethics, the marketplace, and the legislation.
Our mission is to inspire and encourage you to reach your full business potential.
We advocate on your behalf to consumers, industry and professional bodies, and to government.
We are an inclusive organisation whose Member companies are owned by independent audiologists, audiometrists and others providing hearing care throughout our Australian communities.
How do those in need find reliable hearing care?
Where do they find a clinic that cares?

The HBA HearingUp Network, exclusive to HBA Member businesses
We have partnered with Dr. Cliff Olson, AuD, and launched the Australian network to promote audiologists and audiometrists who adhere to a measured standard of excellent client care.
It is a one-stop site to help consumers find an independent hearing care professional whose clinic follows comprehensive best practices.
See the list of other benefits available to HBA Members.
97.3% of all businesses in Australia are small enterprises, and contributed 33% of GDP in 2020-21
61.2% self-employing
27.2% 1-4 employees
8.9% 5-19 employees
2.5% 20-199 employees
0.2% 200+ employees
Your independent business is important to your community and to our country's economy

Source: ABS Counts of Australian Business, August 2023, and ASFBEO calculations.
We acknowledge the First People and Traditional Custodians of Country,
and their continuing connection to land, water and community throughout Australia.
We pay our respects to them, their cultures and to their elders past, present and emerging.


